Scandalous had a recipe and a vision (premium cannabis-infused chocolate) but nothing around it. No visual identity, no packaging architecture, no investor narrative, no compliance framework, and no production pipeline.

Every state expansion introduced a new layer of complexity. Washington, Oregon, California, Illinois, and New York each had their own labeling, dosing, and packaging regulations. The challenge wasn't just building a brand. It was building one that could survive regulatory review in five different states while maintaining visual coherence, shelf presence, and premium positioning.

I built the brand system from scratch: identity, typography, color, voice, and the signature lip motif that carried through every application, from the logo mark to custom chocolate molds developed with Tomric Systems.

I managed packaging production end-to-end with AEG Global: dielines, substrate specs (metallized polyester, soft touch laminates), PMS color callouts, and print approvals from concept through signed master proof. For each new state entry, I rebuilt regulatory panels, warning language, THC display hierarchy, and child-resistant packaging requirements. Five regulatory environments, one coherent brand system.

The product line expanded across three formats: single-serve pouches (10–20mg), 100mg breakable bars (10-piece custom mold), and the Smile format (two 50mg pieces, new pouch architecture). Each required its own packaging architecture, compliance review, and market positioning.

Beyond packaging, I built the commercial layer: investor decks, pitch materials, sell sheets, dispensary-ready POS, and three Wix website builds. The current site is still live today.

Scandalous operates in five regulated state markets with 13+ SKUs deployed across multiple product formats. In New York alone, the brand is in 39 dispensaries with 14.6% weighted distribution. The product is ranked #17 in New York cannabis chocolate by total sales volume, generating approximately $7,000/month on the 20mg product, with 35.5% period-over-period growth.

The investor-facing brand system I built helped raise $500K+ in funding. The packaging, mold designs, website, and brand assets I created are the ones still active in market today.

The engagement has lasted about seven years, surviving product pivots, state expansions, format changes, and shifting market conditions. Scandalous is the longest-running client relationship of my career.