Tools — Mike Hnath

Tools

The kind of stack you build over fifteen years. Some are daily drivers. A few I'm still figuring out (looking at you, Notion).

Photo editing, compositing, digital painting. Daily driver for asset production.

Vector illustration, logo systems, packaging dielines, and brand identity work.

Multi-page layout for pitch decks, investor materials, and print collateral.

Video editing for brand content, product videos, and social cuts.

Motion graphics, animated brand assets, and video post-production.

UI/UX design, prototyping, and collaborative design systems.

Rapid content creation and social graphics for client and brand work.

Audio production and mixing. Carried over from music career, still active.

Paid social campaign management across Facebook and Instagram.

B2B paid social. Audience targeting, lead gen, and ABM campaigns.

Programmatic media buying platform. Power user across 25 concurrent campaigns.

Google Analytics

Web analytics, conversion tracking, and campaign performance measurement.

CRM, email marketing, and marketing automation. Currently building out.

CRM and pipeline management. Used heavily at Triax for enterprise sales.

Marketing automation and email workflows for demand gen and nurture programs.

Email marketing and campaign management for SMB clients.

Version control and project hosting. All personal and client web builds live here.

CMS for client sites. Scandalous, Pine Island Games, Greenwich Film Festival.

Semantic markup, landing pages, email templates, and custom builds.

Layout, responsive design, animation, and design system implementation.

Quick-deploy sites for SMB clients and project-based work.

Strategy, writing, research, and workflow automation. Primary AI partner.

Content drafting, brainstorming, and creative production workflows.

AI audio generation for brand content and creative exploration.

Project management, documentation, and knowledge base. Building out.