POCN connects pharmaceutical brands with Nurse Practitioner and Physician Assistant audiences. Campaigns spanned 50+ therapies for J&J, Eli Lilly, AbbVie, and Regeneron. Every asset moved through MLR review before deployment, audience pools were small, and KPI targets were set by the client up front. Success wasn't about chasing growth. It was about delivering contracted metrics more efficiently each cycle.

Owned setup, pacing, and optimization across up to 30 concurrent campaigns spanning multiple therapeutic areas. Segmented NP and PA audiences for precision targeting and tightened spend continuously against fixed benchmarks. Mid-engagement, led the migration off a third-party DSP onto a proprietary internal platform, working between Product, Engineering, and the white-label vendor to ship usability improvements grounded in real operator feedback.

Over 26 months, delivered consistent at-or-under-budget performance against contracted KPIs across the full portfolio. The DSP migration eliminated $200K+ in annual platform license costs with zero performance disruption, while improving operational control and campaign scalability. Performance gains came from improved targeting precision and continuous optimization, not increased spend.